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Silver Hill Financial desired to build a web-based "Marketing Material Creation Tool" that allows users (internal and external) to access and personalize their own promotional material. topLingo, an experienced custom web application developer worked closely with Silver Hill to produce the desired application.
topLingo initially met with the Silver Hill marketing department to architect a product that would work specifically with their business logic. After the design and requirements were laid out, topLingo then produced all mockups, graphics, layout, style sheets, front end programming, back-end programming, content management system, administration tools, configuration and hosting. Details of the application include:
- Highly creative, branded marketing material for customers. (PrePress-Quality)
- Minimal production time for users. (5 minutes)
- Support for multiple divisions
- Support for private labeling.
- Support for various media output; 8.5x11 Flyer, 3-Fold Brochure, Postcard, WebPage, Email, etc.
- Kinkos and printer integration.
- topLingo full hosting & support
- Coordination with clients in-house IT department
- No software license fee for the application technology, i.e. user does not need to pay for any software.
- Standardized code (Microsoft) can be handed off to internal IT departments to upgrade system
- No license fees from topLingo, one flat fee for development.
According to Eddie Rubiera, Silver Hill's Marketing Manager "Thanks so much for your help and making me look good in 2006. The dedication and commitment of your team is greatly appreciated - you guys rocked!"
The online marketing toolkit was a great success and is the 6th custom application that topLingo has developed for a major mortgage banking institution in the last few years. 
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